Archive for July, 2010

Webinar Strategy – Four Models to Increase Sales

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Jill
 

Present Moment Living

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Ron
 

Desktop Video Conferencing – Keeping The Family In Touch

Shakir A. asked:




Desktop video conferencing is the cheapest and the fastest way to stay in touch. In today’s day and age where everyone is spread across the globe it is not possible to get together every year for the great family gatherings at Christmas or Easter. The elderly and aged people in the family do want to keep in touch at east at celebration times. Though the physical presence cannot be compensated by anything, it will be nice to have a family gathering even over desktop video conferencing. With desktop video conferencing the whole family can decide on a date and time and log onto the Internet through one of the many online chat programs such as Yahoo, Hotmail, Gmail or Skype and have a desktop video conferencing program for the benefit of all the family members.

Desktop video conferencing is the most convenient way to have a family meeting of all the members of the family. The distance or the location is not a criterion for them to take part in the desktop video conferencing program and there is no need to hire the services of a video conferencing service provider either. There are many free video conferencing services available on the Internet. The only qualifying criterion is that each member who wants to take part in the desktop video conferencing program must possess a computer with the required video input as well as audio input and output hardware and of course access to the Internet through a broad band connection.

Broad band Internet connection is a must for desktop video conferencing because the technology for video compressing, though very advanced, is not good enough to compress video signals to transmit effectively over slow Internet connections. The slower connections will transmit voice and video signals in phases giving the effect of a slow motion picture movement and the voice will break up as well. The apparatus must be of reasonably good quality as well. A good 2 mega pixel web camera used as a video input device and a microphone for the audio input device coupled to a headphone or speakers to enable what everyone partaking in the desktop video conferencing program is saying.

The Internet and desktop video conferencing has definitely brought people and countries closer together. It is cheaper to partake in an international group discussion through desktop video conferencing rather than having to fly across the world and spend that much time and money. With today’s high definition desktop video conferencing, desktop video conferencing is a pleasure. The Internet has brought whole communities together and it is not only families and students who are making the most use of this technology. There are more important meetings taking place with government heads and military Generals using Desktop video conferencing to monitor training sessions and remote activities right from their desktops. So next time you are up to something you must ensure that some group of people, probably half way across the planet are not watching.

Roland
 

Embitel Conducted Webinar on Essence of Retail E-Commerce & its Optimization

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Stacy
 

Free Net Meeting

Ken Marlborough asked:




Net Meeting is powerful software that connects people in real time through an Internet connection. Net Meeting is a popular tool that can be used for online conferences. Free Net Meeting is available on many Web sites, where the software is provided free of charge. Many people are unaware of the advantages of free Net Meeting.

Online Net Meeting allows a host to hold as many meetings as he wants for as long as he wants. There is no overage charge or extra fee for this. Free Net Meeting software will reduce the travel cost, save time and productivity considerably. Net Meeting is a great boon for big as well as small businesses since business meetings can be arranged without much hassle or expense. Even traveling businessmen can carry on their day to day affairs with ease and flexibility.

In free Net Meetings, files created with specialized applications such as CAD drawings are viewable. There are no complicated logins or setups. User friendly interface and ease of functioning are added advantages. Chat, whiteboard, file transfer, application sharing and audio and video conferencing are the facilities provided with the free Net Meeting software.

Free Net Meeting software usually requires users to register online by username and the password for an account. Once registered, any number of meetings can be arranged on this free Net Meeting software. Free Net Meeting software often includes features that can boost all internet related software. Virtually no training is required for working with free Net Meeting software; even a novice can master the functioning in a limited time.

Net Meeting utility is primarily provided by Microsoft Corporation. Alternatives to this are focusfocus, Teamview, the Internet Comm Suite etc. which have similar features and sometimes added advantages, depending on your personal needs.

Clifford
 

Quick Guide to Getting More From Your Webinar

Hadwin Brown asked:




A web is an online video conference that allows you to connect to multiple parties simultaneously. A web lets you allow people anywhere to see your conference, who can log in using your website. This has the benefit of being branded able, so your customers will see your company image before joining the webbing. One good practice then, is always to brand your web page to show your company logo (as a minimum).Other branding things include changing the color of the page to fit your corporate color scheme, and linking back to your company homepage.

You may also want to select some music to make the waiting period more acceptable, before the start of the WEB. In this regard, free audio conference service in which the partakers make a regular long distance call with access points in Europe and America.

A similar idea is to put a splash screen (i.e.. One power point slide) up so that your customers are looking at something before the web begins. Use this screen to introduce the speaker, or provide contact information such as an email address. You might also want to include information about how to use certain features. The Live Meeting Q&A function is easy to use, but not everyone knows about it. You might want to put something on your splash screen to highlight that area.

The folks interested by participating are asked to complete a registration form that is deactivated after 25 folks registered that maximum number of players that Conference ware handles. Progress Many Conference wares functional contribute to the WEB success. First off, a PowerPoint showed and the screen sharing to make a software demonstration or to display Word or Excel documents, as an example.

Remember that the point of a web is to encourage interaction. The presenter might upload a document such as a spreadsheet or handout. This will be viewed, and you should expect questions on it. Try not to make these documents too long. However – otherwise people would not have time to view them and make comments during the web. The great thing about a web is that it gives you instant feedback. Always chase up at the end of a WEB – either by email, or by directing them to a website that could be useful.

Karen
 

7 Dirty Tricks of The Audio & Web Conferencing Industry Exposed

Peter Bennett asked:




The audio and web conferencing business is booming with growth rates of over 30% per annum being reported. With all this activity, it’s becoming increasing hard for you to compare ‘like with like’ and choose a supplier which is right for your needs. To put it bluntly, some people are being ripped off.

This article gives you tips to avoid expensive mistakes and get the best deal, whichever service provider you choose.

1. Claiming conference calls are FREE when they are not

RIP-OFF: Advertising services as being free when they can actually work out more expensive than paid-for services.

This is probably the most common trick in the industry. A Google search will return a myriad of so-called ‘free’ conference call services. They are not really free at all. This is how it works:

The conference access number is what’s known as a Non-Geographic Number (NGN). NGNs normally start with 08 or 09 and often cost more, sometimes much more, than calling a normal landline number.

The reason they cost more is that the telephone company gives some of the money for the call to the owner of the NGN – the conference call company. This is how conference call companies make money on these services.

So, although the conference call company does not charge you for hosting the conference call and therefore claim it to be free, you pay your telephone provider for the call so it’s not really free. A more accurate description would be “Free telephone Conference Hosting”.

It’s worth noting that calls to NGNs from UK mobile phones and calls from abroad can be extremely expensive. Also, there is no guarantee that you will even be able to connect from abroad as foreign telephone companies are under no obligation to connect to NGNs.

Other disadvantages include lack of control and visibility. NGN based services are typically quite primitive and do not include the features and support needed by serious business users. Companies who use audio conferencing regularly are almost always better off using a host-paid service as the cost savings can be considerable.

Suggested Countermeasures:

Ask your service provider to tell you how much your conference calls will cost including costs of the phone calls to the conference bridge.

2. Charging you for being late – or early

RIP-OFF: Charging the host for participant calls from the moment each participant dials in, irrespective of whether the host is on the line yet.

Some companies start the meter running as soon as each participant dials into the conference access number – even though the conference doesn’t actually start until the host arrives.

Beware: This is a great way for the audio & web conferencing companies to make money for services you haven’t actually used! For instance, imagine you arranged an 11am teleconference for 20 people. If your service provider charged 10 pence per minute and each of the participants arrived 1 minute early but the host was 2 minutes late, you’d have paid GBP 5.70 for the privilege of listening to hold music.

We think this practice is outrageous but it is quite widespread.

Suggested Countermeasures:

Ask your service provider to tell you at exactly what point they start charging, is it when the participants arrive or when the host arrives? Remember, even if your service provider is not billing you directly because you are using an NGN based service (see Dirty Trick 1 above) you will still be paying for expensive phone calls whilst you wait.

3. Stealth charges – What you don’t know can hurt you

RIP-OFF: Charging high rates for services and hiding them by not providing a detailed breakdown in the hope you’ll just pay the bill without questioning it.

Unfortunately, this is a very common practice. The sad truth is that many large companies simply don’t have the time or resources to check every single bill. Service providers know this and exploit it. Here are just a few examples of what can happen:

a) A service provider wins your business by offering you an unbelievably low rate on UK access charges and then grossly overcharges you for overseas calls.

b) They levy charges for conferences which were booked but subsequently cancelled.

c) They charge for participants which don’t turn up, or turn up late – or even turn up early.

The list is almost endless.

Suggested Countermeasures:

Ask your service provider if they are able to provide a FULLY ITEMIZED BREAKDOWN of their charges accessible via a web interface.

The web interface part is important as some companies just dump reams of paper on you hoping that you won’t get around to reading it. Invariably they’re right, you won’t.

Others insist you download & manipulate data in a spreadsheet which is fiddly, tedious and hence very rarely done. It’s also worth checking if the information is available in REAL-TIME. Some companies only show information days, weeks or months after the call.

REAL-TIME access is particularly important if you intend to bill your clients for audio and web conferences as part of your own company’s services.

It pays to shop around and ask for a full price list so you can work out the actual costs you’ll be paying. It is often possible to save 40% to 70% by doing so.

4. Charging for no-shows

RIP-OFF: Charging for participants who were booked on a conference but didn’t attend.

Most enterprise level audio and web conferencing service providers offer managed event call services. A managed event call is where operators perform tasks to help the call go smoothly, examples include dialing out to participants, welcoming them to the calls and chairing Q&A sessions.

As event calls involve a number of people (sometimes several hundred), they must be booked in advance. Much like traditional events, if you invite 100 people, chances are only 80 or so will actually turn up on the day – audio and web conference providers know this and some exploit you by charging for places even if people don’t show up. For the service provider, this really is money for nothing.

We think charging for no-shows is grossly unfair. It can be particularly difficult to spot unless your audio & web conferencing company includes full and detailed reporting (See section 3 on stealth charging).

Suggested Countermeasures:

Luckily this is one of the easiest scams to protect yourself against. Simply ask your service provider if they charge for no-shows before the date for which you have booked your event call. Don’t put up with weasel words, and excuses; the answer should be either YES or NO.

5. Overcharging YOU because of THEIR antiquated billing systems

RIP-OFF: Charging the host for participant calls at the highest call rate even when some participants are calling in from cheaper lines.

This one is very difficult to spot and it never even occurs to most people to check. Most enterprise level audio and web conferencing companies offer several ways for callers to dial into the conference. The per-minute cost varies by access method.

The most common example of this is the choice of freephone or local rate access. Participants can either dial a freephone number for which the host is charged, say, 8p per minute or a local rate number for which the host is charged slightly less, say, 7p per minute.

Now, if you held an audio conference for 12 people for 1 hour with 10 people calling in on a local rate number and 2 calling on a freephone number you would expect it to cost you (GBP 42.00 for the 10 participants dialing in at GBP 0.07 per minute plus GBP 9.60 for the 2 delegates dialing in at GBP 0.08 per minute).

You might be shocked to learn that some service providers would charge you GBP 57.60, an increase of over 10%. This is because they’d charge you the freephone rate of GBP 0.08 per minute for all 12 lines even though only 2 people were using the more expensive freephone access method. Not a massive difference you might say, but it adds up over time.

To be fair, not everyone who does this is deliberately overcharging you. It’s just that some service providers have outdated billing systems which are not capable of differentiating between different classes of lines on the same call. Whatever the reason though, you are the one who ends up paying extra!

Suggested Countermeasures:

Again, this is a very simply trick to foil. Simply ask them how they handle mixed rate calls. Be particularly careful to check international rates as some of these are extremely expensive.

6. Insisting you sign up for annual contracts

RIP-OFF: Offering you good rates but only if you sign an ‘exclusive’ contract for 1 year.

This is often used as a bargaining tool to make you think that the audio & web conferencing company is giving you something special in return for your loyalty. In reality it is you which is giving the service provider something of value, not the other way around.

By signing an annual contract the service provider can be pretty confident that you will not be looking at the competition until close to when the contract expires. Even if there is an industry-wide price drop, you probably wouldn’t notice and they certainly aren’t going to tell you. Why should they? There is no incentive to do so. They have you tied in for a year.

When you sign the contract, the Account Manager makes a note to call you 1 month before the contract is up and, very often, you just sign on the bottom line and renew – at the same, now inflated, rate. Easy money.

We believe that your service provider should be giving you the best deal possible anyway without trying to tie you in. Most so-called ‘exclusive’ contracts are meaningless and unenforceable anyway. Check with your lawyers but chances are you’ll find you are free to use multiple suppliers.

If you find a better deal, be promiscuous. Gradually migrate over to the new company at a pace which suits you. Remember, there’s no need to cancel your account with your original supplier until you are confident the new company can meet your needs.

Suggested Countermeasures:

Refuse to sign an annual contract and ask for the same great rates anyway. If they refuse, be suspicious. Are they trying to entice you in with a low per-minute call rate but then rip you off using some of the tactics described in this guide. Remember, if a deal seems too good to be true, it probably is too good to be true.

7. Charging premium rates for ordinary services

RIP-OFF: Charging you premium rates for services they claim are tailored to your specific industry, e.g. Legal, Retail or Medical.

As more companies enter the market, everyone is looking for a point of difference and an excuse to charge more. Some service providers charge premium prices for what they claim to be unique industry-specific solutions.

In reality all they are doing is using clever marketing tactics to sell standard services – the same services which are available from competitors at much better prices.

One company we know of charges over 5 times the going rate for legal conference calls and gets away with. This is because many people in the legal profession assume that there is something very special about a legal conference call which justifies the premium. I’ll let you into a secret – there isn’t.

A legal conference call is simply a managed event call, recorded and stamped with a case number delivered on cassette tape. Several audio and web suppliers can provide this service at greatly reduced rates but very rarely get a chance to quote as the market is dominated by one or two expensive players with large marketing budgets.

Suggested Countermeasures:

Ask your supplier precisely what extra they are giving you in exchange for their higher prices. Some companies will insist that they are the only company certificated to serve your market – or the only company allowed to do so by your professional body. Chances are they are lying.

A few phone calls should establish the facts and you could save a bundle.

Brandon
 

Tips on Holding a Successful Webinar

Michael R. Burns asked:




In todays’ tough economic economy, businesses should look to using web conferencing technology to communicate with prospects and customers, train employees and customers and gather market research.

 

The Many Benefits of Video Conferencing

Chris Robertson asked:




Almost everyone is familiar with video conferencing today, and for good reason. Video conferencing is convenient. Video conferencing saves money. Video conferencing makes money. And it is so much easier than it used to be.

I know because I installed one of the first video conferencing systems for a former employer when I ran the information systems department of a large company. In those days that meant a very substantial investment in equipment and installing a dedicated ISDN line (that was when 56kpbs was considered blindingly fast!). At first it wasn’t easy to convince people to sit in front of a 25-inch TV for a 30-minute video conference instead of traveling and giving up those nice travel reimbursements, but soon they realized the many benefits. The rest is history.

Today, of course, video conferencing has become part of doing business. There is no longer a need to waste time and money traveling, and the technology has advanced to a point where there is a solution for every conferencing need. Audio, web and video all combine to provide cutting edge conferencing solutions tailored to anything from one-on-one to large conferences with Q&A sessions and private chat. There are even solutions specific to industries such as accounting, banking, insurance or legal.

Why is video conferencing so successful when other technologies have come and gone? Because it is convenient and cost-effective. At a time of skyrocketing costs for gas, air travel and hotel accommodations, conducting video conference meetings makes more sense than ever. And in addition to saving time and money, video conferencing from one’s office or board room is a lot less stressful than a meeting after a day of hassling with cabs, airport security, delayed flights and bungled hotel reservations.

But cutting edge conferencing has grown beyond mere time and cost savings; it has become a business opportunity and strategic advantage. Conferences can be recorded and made available for call-in playback. Moderation tools allow for large conferences with operator services, toll-free audio call-in and unique PINs to track attendance. For especially important calls, conferencing companies and service providers can assist for a professional touch, making sure that everything goes right.

The sky’s the limit when it comes to new and exciting uses for web casting and video conferencing. We’ve seen new product announcements using the technology, reaching far more potential customers than conventional press conferences. Webinars provide new ways of training people or making sales presentations. And today’s office tools can easily be integrated into a conference. Sharing PowerPoint presentations, documents and even applications is easy, as are multiparty video and virtual whiteboards.

Best of all, video conferencing no longer requires a large capital investment. Web, video and audio conferencing service providers can quickly get you up and running, often without setup fees, steep per minute charges or pesky contracts. With all that’s available today, the question is no longer if a business can afford professional, cutting edge video conferencing, but whether it can afford not to use it.

Christine
 

Webinar: Conducting Seminar The Easier Way

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Maria