Creating a Digital Media Strategy
Posted in Uncategorized on 07/05/2010 01:07 pm by
Archive for July, 2010
Copy Paste Systems Review – The Truth Finally Revealed
Posted in Presentation Tips on 07/03/2010 09:01 pm by
Using Teleseminars to Build Targeted Traffic and Build Opt-In Lists
Posted in Internet And Businesses Online on 07/03/2010 11:27 am byDoug Champigny asked:
Teleseminars, teleclasses and free webinars are powerful tools for building targeted traffic and to help build opt-in lists.
Look at the standard format for free teleseminars and free webinars – first, they’re usually held to promote a product, an affiliate link or a major launch. So in each case, usually at least two marketers is involved – the merchant whose product or launch is being promoted and the affiliate or interviewer who is conducting the call.
So right off the bat you have two marketers promoting the event, which in itself starts the traffic rolling. Add in additional affiliates promoting the event, pre-event publicity and any marketing buzz and you’re already driving targeted traffic to the call.
And since most calls are behind a squeeze page, this means all that targeted traffic is being used to build opt-in lists at the same time. And after the prospect has opted in, the confirmation page often has additional offers, especially if the teleseminar or webinar isn’t occurring yet. Once again, the event is being used to build targeted traffic.
Next, during the call itself a lot of good content will be delivered, almost always followed by a pitch for the product or service being promoted. Again targeted traffic is being driven to the desired location, courtesy of the teleseminar or webinar. Note that this is not exclusive to free webinars or free teleseminars as often paid-access events will also promote products, but it’s more common for the free events.
After the event, if sufficient quality information was delivered during the call itself, the recording of the teleseminar or webinar will be put online for on-demand replay, and once again an opt-in is usually required to get access to the recording. Sometimes the audio or video recording is available for download, sometimes just for access online, but either way it’s achieved it’s goal of building an opt-in list, and the product recommendations within the recording will continue to build targeted traffic for some time to come.
If you haven’t been using free teleseminars and/or free webinars in your online marketing mix yet, it’s time to start strategizing it into your promotional efforts. Set up a bridge line or find reliable webinar hosting, select a product or service to promote and get to it – don’t miss out on this powerful means to building targeted traffic and building opt-in lists quickly!
Marlene
Teleseminars, teleclasses and free webinars are powerful tools for building targeted traffic and to help build opt-in lists.
Look at the standard format for free teleseminars and free webinars – first, they’re usually held to promote a product, an affiliate link or a major launch. So in each case, usually at least two marketers is involved – the merchant whose product or launch is being promoted and the affiliate or interviewer who is conducting the call.
So right off the bat you have two marketers promoting the event, which in itself starts the traffic rolling. Add in additional affiliates promoting the event, pre-event publicity and any marketing buzz and you’re already driving targeted traffic to the call.
And since most calls are behind a squeeze page, this means all that targeted traffic is being used to build opt-in lists at the same time. And after the prospect has opted in, the confirmation page often has additional offers, especially if the teleseminar or webinar isn’t occurring yet. Once again, the event is being used to build targeted traffic.
Next, during the call itself a lot of good content will be delivered, almost always followed by a pitch for the product or service being promoted. Again targeted traffic is being driven to the desired location, courtesy of the teleseminar or webinar. Note that this is not exclusive to free webinars or free teleseminars as often paid-access events will also promote products, but it’s more common for the free events.
After the event, if sufficient quality information was delivered during the call itself, the recording of the teleseminar or webinar will be put online for on-demand replay, and once again an opt-in is usually required to get access to the recording. Sometimes the audio or video recording is available for download, sometimes just for access online, but either way it’s achieved it’s goal of building an opt-in list, and the product recommendations within the recording will continue to build targeted traffic for some time to come.
If you haven’t been using free teleseminars and/or free webinars in your online marketing mix yet, it’s time to start strategizing it into your promotional efforts. Set up a bridge line or find reliable webinar hosting, select a product or service to promote and get to it – don’t miss out on this powerful means to building targeted traffic and building opt-in lists quickly!
Marlene