Implementing Webinars for Businesses
Posted in Webinar on 11/11/2010 06:38 pm by
Article by Brainloaf
Like so many other aspects of business nowadays, webinars are a way to accomplish many goals by implementing the Internet. Unlike the time prior to a tech savvy consumer audience, today’s businesses can use the internet for things such as demonstrations, lectures, sales pitches, etc. all with the use of webinars. A webinar is a term coined for the live video and audio seminar that is conducted over the web. This means that a business can promote its products and services to interested individuals without having to bother people in the middle of their daily activities. Neither will they have to leave the comfort of their home computer to “attend” these seminars. There are numerous applications available for the use of webinars. Some are able to be used free of charge while others require the user to purchase and install a specific program in order to broadcast their webinar. With these resources, it’s possible to broadcast live to thousands of people at a time – far more than a typical conference room could hold. Not only that, but a far larger audience is able to be reached due to the fact that the people attending are not limited to those in the immediate vicinity of the speaker’s location. A worldwide audience is now possible to have all at one time thanks to webinars.
Webinars are primarily a one-to-many situation with minimal interaction from the audience. However, depending upon the application that is used, it is possible to have question and answer segments and feedback from the audience as well. This can be in the form of text or verbally from a phone or microphone built into the computer. As mentioned before, there are numerous applications available to broadcast a webinar. Two of the most popular are “GoToWebinar” and “Ustream”.
GoToWebinar is a program that can be used for a flat rate, which makes it very cost effective to a company who plans on broadcasting webinars in a regular basis. Not only does this site allow the user to reach 1,000 people at one time, but for smaller meetings (within the company, for example) GoToMeeting is available. This is for an audience of 15 or fewer. This program allows people to start conferences quickly and easily and even has free audio via VIOP so that the presenter and the audience can speak with one another.
UStream is a site that touts the ability to allow anyone to start their own webinar via their website. Not only do they have live streams from people all over the world going on at any given moment, but they also have pre-recorded videos and even upcoming webinars that will be held at a later time. Much like better known websites such as YouTube, UStream allows people to create their own “channel” and hold their webinars and videos there. The audience can interact with both each other and the broadcaster through a text chat box. This site has their videos grouped into categories such as sports, entertainment, music, etc.
Using webinars is a way to intrigue people about the company’s products and services and may even entice them into signing up for an email newsletter or otherwise giving their contact information to the business. This could be for purposes such as updates on when more webinars will be taking place. Be they informative or for marketing purposes, webinars are a great way to spread the word about a business.
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Recording of the Google Trifecta webinar held on July 8, 2008. Speakers provide introductions to Google Webmaster Tools, Google Analytics, and Google Website Optimizer and answer common questions. Individually, each tool offers valuable and actionable information about specific aspects of your site; combined, you get a comprehensive understanding of both your visitors and your pages.
Video Rating: 4 / 5
Question by Willy Bobs: Is there a free program or other way that I can record streaming audio like a webinar?
I will be attending an online seminar (webinar) for my company and would like to record it. Was wondering if there was a free program, like Real Player or maybe WMP that can record the streaming audio from it.
Thanks in advance for your help.
Thanks.
Best answer:
Answer by The Drum King!
Well NCH Soundtap is the best software i know of, but it’s not free… But there is a DEMO.
http://www.nch.com.au/soundtap/index.html
What do you think? Answer below!
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Video Rating: 4 / 5
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